"What is YOUR Findability Factor?"
By Dan Moses 

Today I am going to introduce you to a new term within the Traffic Exchange niche online.

It's called your "Findability Factor".

Findability Factor (FF): How many page views does it take to find some form of advertising for your Program or product while viewing websites through out Traffic Exchanges (TEs)online.

Naturally, the lower the amount of page views the better. And it doesn't have to be just a splash page, or your website. It can be Banners, Text links... someone else endorsing you or your program. Pretty much anything that relates to your program and advertises it in some way.

In other words, if someone were to open up, let's say, 10 of the most popular Traffic Exchanges and started to view other people's websites (surfing), how long would it take them to find something that advertises your program.

Now keep in mind, to test this effectively you will need the help of a friend... because most TE's won't allow you to see your own sites, banners, or text links while you surf other websites.

I just tried it and found DragonSurf in 14 page views, 4x4Hits in 16, and TrafficAtTheRaces in 22.

So, I could say according to 10 TE's DragonSurf has a Findability Factor of 14. Now that's good.

Also, not all TE's are created equal... so for me what I might consider to be a good TE might not be the same as you. A good way to determine, in my book, is how long the program has been online, how many members they have, and how fast their traffic is delivered.

Another way to determine what's a good TE is to test your conversion rates, sign ups or sales... then take the top 10 from that group and find your Findability Factor from them.

Of course you will want a low Findability Factor from the best TE's that produce results. Not to mention I bet the reason why you've been getting such good results from those programs is because of your low Findability Factor.

Now let's dive into the...

7 ways to improve your Findability Factor!

1. Start an affiliate program

If you have thousands of affiliates promoting your program through out the TE's... then you'll definitely have a low Findability Factor.

2. Buy traffic in the TE's

If you're going to have a low Findability Factor then you're going to need your sites seen often and a great way to do this is by buying traffic (credits) in the TE's.

3. Upgrade (which = more traffic) in the TE's

Naturally, if you upgrade in the TE's you will not only get a large amount of credits each month, but your surf ratio will go up and that means the more you surf the higher amount of credits you'll receive.

4. Surf as often as you can.

This really helps. Many TE's will show your sites more if you surf often. In other words, the more active you are... the more traffic you'll receive and the lower your Findability Factor will be.

5. Use the Banners and Text links

This is a great way to lower your Findability Factor because you can get more for your credits by exchanging them for banner and text link impressions. And remember your Findability Factor is based on how often your program is being seen, not how many times they see just your site.

6. Manage your TE accounts every day

Many people slack in this area. You will be surprised how many credits sit in people's accounts that aren't being used up. You need to manage your TE accounts every day and every time you surf. It's simple really, just login and see how many credits you have available... then apply them to your Sites, and trade what's left for banner and text impressions.

7. Build your residual traffic by referring others to TE's

Unfortunately, it seems many of the TE owners have taking away their 4-6 level downlines and are offering less and less in residual percentages from the people you refer to their TE's. This means we get less in the way of residual traffic.

But there's still hope because with so many TE's to choose from... you still can find many of them that will allow you to build large downlines and earn residual traffic.

Having large downlines will lower your Findability Factor quickly because every time you login to your TE's you'll have credits ready to be applied that have been earned from your downline surfing that TE.

In Conclusion:

My good friend Jon Olson just recently coined a phrase TEBA (traffic exchange brand awareness). Which means you have to get your name known and keep it in the minds of the surfers to truly be successful in our TE niche.

Findability Factor is a simple way to gauge this.

I challenge you right now to go and ask a friend to open 10 of their favourite TEs and find out how low or high your FF is. Then ask them again in one week and see if you improved it. Don't forget you can find out where your competition is at and the chances are good you will have a number to beat.

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You can use this article in your ezine or on your website as long as the author resource box below is included.

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Dan Moses is a 29-year old family man living in Redmond, Oregon who came online over six years ago, and like most of us, planned to set out on a journey of finding his riches on the Internet. Of course, he quickly realized it wasn't as easy as most would have you believe. But that didn't stop Dan... Throughout his journeys he has become quite the entrepreneur by owning and operating close to 10 sites online, the most popular being... Recommended Links: PageSwirl : 4x4Hits : ClickMaster Pro : FreeClickThruClub : ProTrafficShop

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